THAT SHIT YOU DON’T NEED

A concept-forward magazine for deviants with great taste.
Mike’s Deli Brand is a collaboration between graphic designer & illustrator, Brendan Rowe and fashion designer & writer, Jordana Howard. The philosophy of “l’art pour l’art” (art for art’s sake) has been our north star and inspired us to launch a passion project with zero guardrails.
 
Many of our friends, enemies, and people we owe money to are writers, photographers, visual artists, playwrights, cinephiles and designers. When we asked them to collaborate with us, they all told us to fuck off, so we sent them death threats until they agreed to exploit their talents for our depraved content. This creative strategy has definitely worked in our favor.
 
Each issue orbits around a theme that’s filtered through the Mike’s Deli lens. The magazine deconstructs the idea of “brand” and often takes the piss out of consumerism, trauma, and even aesthetic while promising its readers a good time.